Designer and illustrator

I transform concepts and ideas into concrete designs and/or illustrations, bringing a unique touch to every communication solution. Explore my website to learn more about me and my work, and what I can do for you.

About

Hello!
My name is Alicia Ramirez, known in social media also as Aleth W. I'm a graphic designer and illustrator, I'm 23 years old and currently reside in Guadalajara, Jalisco.

I am someone dedicated, responsible and diligent who likes to improve and contribute; my creative side is an active and continuous learning process.

Work

We are Extraordinary

Social campaign to promote resilience in the UdeG university community in the face of the COVID health crisis (2020).

A visual survey, a 360º research and an analysis of the target user for the brief were carried out. The campaign strategies were also developed in stages and a media brief for its optimal development.

The duration of the campaign planning was seven and a half months. The project was developed in five weeks. It consisted of: publications for social networks, banners, App prototype, spots for radio and Spotify, videos, Brand Reveal, among other communication resources.

Collaborative project with:
Valeria Torres Flores
Maria F. García Cuevas
Brayan L. Ureña Castro
Miranda M. Walle Flores

REWIND

Identity System for REWIND Hotel & Resort, a hotel set in the eighties for young adults; under the visual guidelines of: retro, dynamic and cheerful (2020).

A main brand was established, as well as subsystems for the different areas of the hotel. Auxiliary graphics, plots, patterns, advertising, institutional, commercial and social paperwork, posters, merchandising, a brand reveal video, among other communication resources. The project was developed in six weeks.

Collaborative project with:
Clara de Asis Murillo Hernández
Mariana Itzel Velázquez Ruiz

Veridely

Social media publications and stationery for the pastry shop "Veridely" to help position the brand and showcase its products (2021).

Collaborative project with:
Valeria Torres Flores
Ricardo Ramírez Gómez
José Enrique Nuño Aguilar
Brayan Leonel Ureña Castro
María Fernanda García Cuevas
Clara de Asís Murillo Hernández

Gacetita

Illustrations for Gacetita, both for content and covers.
In addition to illustrations for social networks and for the campaign: "Estamos juntos y lo traemos bien puesto" (2020).

el Jimador

Proposal for illustrations for labels and secondary packaging for el Jimador with a Day of the Dead theme. The project was developed in three weeks (2021).

After a research and sketching stage, two versions of the label were created for tequila reposado and blanco. Elements of the altar of the dead were drawn with characters from Mexican legends.

My world of emotions

Creation of poem book-album for pre-adolescents about the main emotions.

The illustrations, written content and layout of the product were created. The project was developed in more than eight weeks (2021).

Research was done on the emotional development of pre-teens, as well as the emotions and their characteristics.

Then sketches, the writing of the poems and the illustrations of the different emotions were made until the final result was reached.

Contact

Let's get in touch!

[email protected]

If you need more information do not hesitate to send me a message.